Brands
Utility apps are not just for fun. They have a tangible function, whether it’s shopping, performing a calculation, tracking, shipping, or turning your device into a dog whistle!
Large numbers of consumer brands and business-to-business enterprises are adding value, and delivering services to their clients and consumers, via utility applications on mobile platforms. iPhone’s dominance of the application market attracts many businesses, while others choose the Android and Blackberry platforms. Brands such as Van Cleef & Arpels, Piaget, Gucci, Hilton, Polo Rugby, Jack Daniels, Weber, Audabon, Jaeger-LeCoultre, Discovery, Time Out, Stella Artois and many more are jumping on the iPhone bandwagon as its growth continues.
Utility Basics:
Most brand-sponsored utility apps are free or inexpensive to download
GPS based features can be added to help consumers find stores and brand outlets
Consumer-related deals, promotional campaigns, and coupons can be distributed via mobile platforms
Brands with their own utilities can track their user’s behavior.
