Research tends to either intimidate or bore most app developers. The very word brings to mind a stereotype image of a nerd wearing thick glasses. Sure it involves a lot of reading, but it also means maintaining a virtual PR with those who are ‘in on it,’ such as tech journalists.

Most app developers avoid it, leaving the responsibility to marketers or research departments. With so much going on everyday and every moment in the technology sector, it can be extremely difficult to cover all that is going on. And while that is managed at a broader level, details are often missed – details that can positively impact app ratings and downloads. Continue reading →