Got an idea for a great new iPhone app or Android app? Planning on capitalizing on the recent trend of big entertainment companies acquiring small app developers? Will your application be the next one to break the record for a million users in the shortest period of time? Is it the best piece of social gaming technology, like, ever?
Well, guess what? No matter how good it is it may not succeed without a solid marketing effort to back it up.
Fortunately, the same social media technologies that make mobile applications the popular phenomenon they are, can also serve you well when it comes to marketing. And better yet, even if you are not personally a whiz-bang at either marketing or building application architecture all by yourself, there are resources out there that can help you with both.
Companies like SocialJitney (www.socialjitney.com) specialize in taking your social networking application to complete fruition. From initial concept development to all-encompassing promotional campaigns, such firms are well versed in all things app-related.
An application can get lost in the traffic of the iTunes App Store or the Android Marketplace. To have an app get noticed it must:
- Be innovative and of high quality
- Have an attractive icon, great description and screenshots in the app store
- Have a well-conceived marketing and PR campaign that includes social media
As the Czech novelist and playwright Milan Kundera famously said, “Business has only two functions – innovation and marketing.” Those words were true when he said them decades ago, and they’re just as true now. And with a well-conceived marketing program, your app could be the next one to innovate itself right to the top of the iPhone or Android app-store charts.
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