If you’re a mobile applications developer, your opportunities for creating revenue are expanding as quickly as Apple’s share of the smartphone market itself. That’s because earlier this June, Apple announced the launch of its new iAd platform, which is being released in concert with its new iOS 4 operating system.
So what does all that mean for developers?
It means that advertisements will soon become a regular part of the thousands of apps being run on millions of iPhones (and other handheld devices). It also means that 60% of the cash created by Apple’s advertising sales will belong to the developers of the apps, with the other 40% being retained by Apple.
All of this is being made possible through Apple’s innovative approach to mobile communications advertising. In essence, the difference between an ad you’ll see on your phone versus one you’d encounter on your computer is this: the mobile version will happen without you ever having to exit whatever app you might be using. This feature will make it possible to reach a whole lot of people, over 100 million of them soon enough, according to Steve Jobs’ recent announcement about Apple’s share of the smartphone market. And with iAd, it will reach them in ways that are designed to make the commercials fit beautifully within the apps, creating a seamless experience that could transform the way people look at (and pay attention to) advertising.
According to BizReport.com, more than $60 million has already been assigned to iAd advertising through the end of 2010. That’s six times the size of the entire global mobile applications market at the end of last year (source: marketingvox.com). Put another way, mobile communications app developers could see their revenues more than triple in the coming year, thanks to their piece of the iAd pie.
Pretty tasty, huh?
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